Cars24 launches Care+: India’s first all-in-one ownership plan for used car

Cars24, India’s leading AutoTech platform, unveiled Care+, a groundbreaking after-sales warranty program that redefines what car ownership should feel like. Built to simplify life for millions of Indian car owners, Care+ combines extended warranty, annual servicing, 24x7 roadside assistance, and even a guaranteed resale value, all under one powerful, all-in-one plan.

In a market where used car buyers often navigate post-purchase issues alone, Care+ brings much-needed structure and peace of mind to an otherwise fragmented experience. According to internal Cars24 research, over 80% of used car buyers in India feel uncertain or unsupported after purchase. Care+ is here to change that—for good.

? 65% of used car buyers say they have never received any warranty or post-sale support after buying a used car.

? Nearly 70% have no clear idea of their car’s future resale value.

? 60% don’t know who to trust for repairs or service once the car leaves the dealer outlet.

? 1 in 2 end up paying out-of-pocket for issues that should have been covered.

What is worse is that most buyers don’t even know if a warranty exists, what it covers or how to claim it.

Care+ is built to fi x this from day one. Every major ownership need is accounted for and managed in one place: warranty, servicing, emergency support, and guaranteed resale.

Care+ integrates four key services under one offering:

? Extended Warranty: Covers up to 3 years or 45,000 km across critical components like engine, transmission and AC. Includes pickup and drop, with repair access across India.

? Annual Servicing: Certifi ed technicians, genuine parts (Castrol, OEMs), real-time tracking and free pickup & drop. Includes complimentary wheelalignment and balancing.

? 24x7 Roadside Assistance: Support for fl at tyres, jumpstarts, emergency fuel delivery, minor repairs and towing up to 40 km.

? Assured Buyback: Resale value is guaranteed from Day 1, enabling upgrades after 12 months.

Most used car platforms stop at the transaction. CARS24 believes the real challenge begins after delivery. Care+ is built to change that by offering a seamless, professional and fully-managed ownership experience.

“We’ve seen that trust in the used car market comes down to two things, clarity and support,” said Gajendra Jangid, Co-founder and CMO of CARS24. “CARE+ offers both. It’s not a feature. It’s a mindset shift. It tells our customers: you’re not on your own after the sale.”

“Used car ownership in India has always come with compromises on quality, on service, on resale value. Care+ eliminates the guesswork. Everything is integrated, backed by data and managed directly by us.” he added.

Care+ is now available across key cities and will roll out pan-India over the next quarter. Customers can opt in at the time of purchase, with no third-party dependencies or post-sale friction.

Since its soft launch, over 1000+ customers across 3 cities have already opted into CARE+, with a 4.8/5 satisfaction rating across servicing and claim experiences.

Cars24 expects more than 1 in 2 new customers to adopt Care+ by the end of the year.

With this launch, Cars24 becomes the fi rst player in the Indian used car market to offer a fully-integrated, tech-enabled ownership plan built not as an add-on, but as a core product experience.